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Coaching is defined by the International Coaching Federation (ICF) as “partnering with clients in a thought-provoking way and creative process that inspires them to maximise their personal and professional potential”.  

 (ICF (2021), the Gold Standard in Coaching).

John Whitmore described Coaching as, “unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them”.

(Whitmore 2009.  Coaching For Performance: The Principles and Practice of Coaching)

The relationship between a coach or facilitator can further be described based on trust, exploration of possibilities and confidentiality. 

(Kimsee-House et al. 2011. Co-active Coaching and Leadership).

Common Coaching Models

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GROW  Model

G- Goal
R- Reality
O- Options 
W- Will


CREATE model

C- Check Goals
R- Research Facts
E- Examine Issues
A- Accquire ideas
T- Test Solutions
E – Examine Actions 

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Code of Ethics (2021) ICF

Myles Downey Coaching Spectrum

Psychometric analysis- help identify leadership and personality styles, Use of Thomas PPA, Transactional analysis

Mudasser Hussain is fully indemnified and follows the ICF Code of Ethics. Please see the below link
ICFCodeofEthics_final_Nov12.pdf (

We may carry out certain tests including: 

  • Identifying leadership styles and personality types 

  • Use Thomas PPA profiling and transactional analysis

  • Use Myles- Downey Coaching Spectrum

15 mins FREE Introduction Call

Coaching Sessions

Typically, last between 90 minutes and can be arranged via Video Call or Face to Face.

They are designed to be:

  • A journey of self-discovery

  • Provide insight into your perceived issues/ problems 

  • Increase self-awareness

  • Fun, Challenging, Creative, Exciting and Innovative

  • Focussing on the Future with some exploration of historical issues

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They are geared towards unlocking your potential so that you can spread your gift and serve as many people in the world by being the best version of yourself.

Remember COACHING is NOT MENTORING, it is very much self- directed by you (coachee) and its about improving your self-development by increasing contextual awareness and help you to achieve your dreams and aspirations.

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